By now you have heard of it, the scourge of civilization, the embarrassment of humanity, the evidence that America is going to hell on a hand-held. Socialcam, the sharing app on Facebook that allows your friends to see what user-generated videos you’ve been watching, zoomed from fewer than 10 million active users in April to more than 40 million in May — though, as Web critics have pointed out, at least some of this rise can be attributed to vaguely sketchy practices and terribly trashy marketing techniques.
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