Showing posts with label Amazon Kindle. Show all posts
Showing posts with label Amazon Kindle. Show all posts

Jun 19, 2010

Yes, People Still Read, but Now It’s Social

Image representing Amazon Kindle as depicted i...Image via CrunchBase

“THE point of books is to combat loneliness,” David Foster Wallace observes near the beginning of “Although of Course You End Up Becoming Yourself,” David Lipsky’s recently published, book-length interview with him.

If you happen to be reading the book on the Kindle from Amazon, Mr. Wallace’s observation has an extra emphasis: a dotted underline running below the phrase. Not because Mr. Wallace or Mr. Lipsky felt that the point was worth stressing, but because a dozen or so other readers have highlighted the passage on their Kindles, making it one of the more “popular” passages in the book.

Amazon calls this new feature “popular highlights.” It may sound innocuous enough, but it augurs even bigger changes to come.

Though the feature can be disabled by the user, “popular highlights” will no doubt alarm Nicholas Carr, whose new book, “The Shallows,” argues that the compulsive skimming, linking and multitasking of our screen reading is undermining the deep, immersive focus that has defined book culture for centuries.

With “popular highlights,” even when we manage to turn off Twitter and the television and sit down to read a good book, there will a chorus of readers turning the pages along with us, pointing out the good bits. Before long, we’ll probably be able to meet those fellow readers, share stories with them. Combating loneliness? David Foster Wallace saw only the half of it.

Mr. Carr’s argument is that these distractions come with a heavy cost, and his book’s publication coincides with articles in various publications — including The New York Times — that report on scientific studies showing how multitasking harms our concentration.

Thus far, the neuroscience of multitasking has tended to follow a predictable pattern. Scientists take a handful of test subjects out of their offices and make them watch colored squares dance on a screen in a lab somewhere. Then they determine that multitasking makes you slightly less able to focus. A study reported on early this month found that heavy multitaskers performed about 10 to 20 percent worse on most tests than light multitaskers.

These studies are undoubtedly onto something — no one honestly believes he is better at focusing when he switches back and forth between multiple activities — but they are meaningless as a cultural indicator without measuring what we gain from multitasking.

Thanks to e-mail, Twitter and the blogosphere, I regularly exchange information with hundreds of people in a single day: scheduling meetings, sharing political gossip, trading edits on a book chapter, planning a family vacation, reading tech punditry. How many of those exchanges could happen were I limited exclusively to the technologies of the phone, the post office and the face-to-face meeting? I suspect that the number would be a small fraction of my current rate.

I have no doubt that I am slightly less focused in these interactions, but, frankly, most of what we do during the day doesn’t require our full powers of concentration. Even rocket scientists don’t do rocket science all day long.

To his credit, Mr. Carr readily concedes this efficiency argument. His concern is what happens to high-level thinking when the culture migrates from the page to the screen. To the extent that his argument is a reminder to all of us to step away from the screen sometimes, and think in a more sedate environment, it’s a valuable contribution.

But Mr. Carr’s argument is more ambitious than that: the “linear, literary mind” that has been at “the center of art, science and society” threatens to become “yesterday’s mind,” with dire consequences for our culture. Here, too, I think the concerns are overstated, though for slightly different reasons.

Presumably, the first causalities of “shallow” thinking should have appeared on the front lines of the technology world, where the participants have spent the most time in the hyperconnected space of the screen. And yet the sophistication and nuance of media commentary has grown dramatically over the last 15 years. Mr. Carr’s original essay, published in The Atlantic — along with Clay Shirky’s more optimistic account, which led to the book “Cognitive Surplus” — were intensely discussed throughout the Web when they first appeared as articles, and both books appear to be generating the same level of analysis and engagement in long form.

The intellectual tools for assessing the media, once the province of academics and professional critics, are now far more accessible to the masses. The number of people who have written a thoughtful response to Mr. Carr’s essay — and, even better, published it online — surely dwarfs the number of people who wrote in public about “Understanding Media,” by Marshall McLuhan, in 1964.

Mr. Carr spends a great deal of his book’s opening section convincing us that new forms of media alter the way the brain works, which I suspect most of his readers have long ago accepted as an obvious truth. The question is not whether our brains are being changed. (Of course new experiences change your brain — that’s what experience is, on some basic level.) The question is whether the rewards of the change are worth the liabilities.

The problem with Mr. Carr’s model is its unquestioned reverence for the slow contemplation of deep reading. For society to advance as it has since Gutenberg, he argues, we need the quiet, solitary space of the book. Yet many great ideas that have advanced culture over the past centuries have emerged from a more connective space, in the collision of different worldviews and sensibilities, different metaphors and fields of expertise. (Gutenberg himself borrowed his printing press from the screw presses of Rhineland vintners, as Mr. Carr notes.)

It’s no accident that most of the great scientific and technological innovation over the last millennium has taken place in crowded, distracting urban centers. The printed page itself encouraged those manifold connections, by allowing ideas to be stored and shared and circulated more efficiently. One can make the case that the Enlightenment depended more on the exchange of ideas than it did on solitary, deep-focus reading.

Quiet contemplation has led to its fair share of important thoughts. But it cannot be denied that good ideas also emerge in networks.

Yes, we are a little less focused, thanks to the electric stimulus of the screen. Yes, we are reading slightly fewer long-form narratives and arguments than we did 50 years ago, though the Kindle and the iPad may well change that. Those are costs, to be sure. But what of the other side of the ledger? We are reading more text, writing far more often, than we were in the heyday of television.

And the speed with which we can follow the trail of an idea, or discover new perspectives on a problem, has increased by several orders of magnitude. We are marginally less focused, and exponentially more connected. That’s a bargain all of us should be happy to make.

Steven Johnson is an author and entrepreneur. His new book, “Where Good Ideas Come From: The Natural History of Innovation,” will be published in October.

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Nov 5, 2009

Holiday sales could launch e-book readers as mass-market must-haves - washingtonpost.com

Cover of "White Ghost Girls (Isis General...Cover via Amazon

As sales soar, digital works face season's crucial test

By Ylan Q. Mui
Washington Post Staff Writer
Thursday, November 5, 2009

Technology is stalking your bookcase.

It has already taken over your photo albums and emptied your film canisters. It overwhelmed your music collection and flooded Goodwill with CD towers. It canceled your newspaper subscription. (Sniff, tear.)

And now, digital evangelicals believe technology is on the verge of supplanting those dusty, yellowed tomes that weigh three times more than an iPod and don't even come with any cool free apps.

Sales of electronic books jumped 68.4 percent last year and skyrocketed 177 percent to $96.6 million for the year through August, according to the Association of American Publishers. That's not counting the millions downloaded for free at public libraries, where e-books are fast becoming one of the most popular features. And Amazon has said that its e-book reader, the Kindle, has become the best-selling product on its Web site.

But despite the staggering growth, e-books remain just a sliver of the overall publishing industry, at 1.5 percent of the $6.8 billion in sales this year -- about on par with audiobooks. And some experts believe that the $200-plus price tag for e-book readers will keep the market from exploding the way MP3s did.

Holiday hopes

This holiday season will be a crucial test of whether e-books can cross over from geeky novelty to mass-market must-have. Major retailers are pushing the format -- and, of course, the gadgets they've developed to display it. Barnes & Noble unveiled its first electronic book reader last month, with access to all of the retailer's titles and then some. Amazon and Sony, which make the two best-selling e-readers in the country, have introduced new versions just in time to stuff your stocking. And this holiday, for the first time, Best Buy is devoting store space to educating shoppers about e-readers.

All told, about 1.2 million e-readers are expected to be sold in the last three months of the year -- roughly 40 percent of the entire year's stock. By the end of 2010, industry experts predict, 10 million people will be carrying e-readers. As for the number of e-books that people have read, they've lost track.

Steve Haber, president of Sony's digital reading division, can hear his grandkids' grandkids now: You printed 1,000 pages and you made a million copies of those? Why did you do that?

"To me, it's just inevitable," says Haber, who knew printed books were goners when people told him they liked to touch and feel them. "I heard the same thing from LPs and CDs. The mass market, they want convenience and experience."

Already, we buy roughly as many printed books online as we do at chain bookstores. Each claims more than 20 percent of the market and alternates at the top spot, while independent sellers claim just 5 percent of the market, according to PubTrack, a survey conducted by publishing industry research firm Bowker. If it only takes one click to buy a book, why should we have to wait to read it?

The Amazon effect

Amazon executives have made near-instantaneous content a company goal. The latest Kindle, which began shipping last month, holds 1,500 titles and can wirelessly download books in 60 seconds. The company envisions a day when any book ever printed in any language can be downloaded in one minute.

Ginny Wolfe, 51, of Alexandria brought her Kindle to Afghanistan, where she is working for a few weeks as a private contractor; the device is loaded with 350 books, including "White Ghost Girls" by Alice Greenway and "The Invisible Mountain" by Carolina De Robertis. In the old days -- like, pre-2007, before the Kindle was released -- Wolfe would pack an extra suitcase on her work trips, just for books.

"I used to panic, thinking I might run out of things to read. That doesn't happen anymore," she writes in an e-mail, although she adds that she misplaced her Kindle for two days in Kabul, resulting in escalating drama until it turned up in a restaurant.

It is difficult to overstate the impact that Amazon has had on the publishing industry, both when Amazon began selling print books nearly 15 years ago and when it launched the Kindle two years ago. In both cases, the company struck fear in the hearts of publishers by lowering prices.

According to Bowker, the average price of an e-book this year is $8.30. The cost of a hardcover book -- the most profitable format for publishers -- is $14.55. The difference is particularly painful for publishers because e-book buyers tend to be readers who used to be hardcover buyers, says Kelly Gallagher, vice president of publishing services for Bowker.

Worse, the industry can't raise prices on e-books to match those of hardcovers because Amazon established $9.99 pricing for e-books, and consumers expect virtual products to be cheaper than actual ones, he says. To fight back, publisher HarperCollins is delaying the e-book version of former vice presidential candidate Sarah Palin's potentially best-selling memoir until after Christmas to help bolster hardcover sales.

"We've always kind of painted ourselves into a corner," Gallagher says.

Although the Association of American Publishers estimates that sales of e-books account for only 1.5 percent of all books, the medium's triple-digit growth has publishers on guard. Sales are outpacing most forecasts at a time when the book industry has seen sales declines. Adult paperbacks have dropped 9 percent to $908 million for the year through August, while hardcover sales plunged 12 percent to $738.6 million. Since it was launched last year, more than 2 million people have downloaded the free app Stanza to their iPhones to read e-books.

"The trend that the Kindle has started has grown far beyond Amazon," says Sarah Rotman Epps, senior analyst for consulting firm Forrester Research. "There are some companies that are on this for years and are finally seeing consumer demand building."

The e-reader market

Forrester's profile of the current e-reader enthusiast is a 47-year-old married man with a college degree and an average household income of $116,000. About 30 percent of e-reader owners use them on business trips, while about 17 percent rely on e-readers during commutes. They read about 3.5 books each month, more than the average Internet user. About 83 percent consider themselves "technology optimists."

The second wave that is emerging is composed of slightly younger men who may already be reading a few e-books on their iPhones or laptops and are graduating to e-readers. But to go truly mass-market, e-books will have to appeal to women, who tend to be warier of new technology and more price-conscious, Epps says. Harlequin, purveyor of those lusty supermarket bodice-rippers, has dipped into the market with an e-book subscription service for some series, like Silhouette Desire, "delivering the provocative passion you crave." And no one can see you put it in your shopping cart!

Can passion overcome the high price of e-readers? Epps performed an analysis of how much shoppers are willing to pay for an e-reader, and the point of mass appeal was $50 -- less than it costs to make the device.

Epps doesn't think that today's e-readers will do for e-books what the iPod did for MP3s. Even if 10 million people are toting an e-book reader at the end of next year, that's less than 1 percent of the 110 million people who have MP3 players. And at current prices, she believes the market for e-readers will top out at 25 million. Gallagher of Bowker says laptops still remain the primary mode for reading e-books.

Epps thinks the trend will look more like what happened to digital cameras, which took about a decade to catch on before exploding in popularity but are now taking a back seat to camera phones.

Book clubs and gadget geeks alike are buzzing about rumors that Apple is secretly developing a tablet-style device that combines an e-reader with other computing wizardry. An Apple spokeswoman did not respond to requests for information. But if the ubiquitous iPods and iPhones are yardsticks, an Apple e-reader could be the tipping point for digital books.

Sex appeal

Unless, of course, you are 40-something Hilton Henderson of Fairfax, who cannot fathom any reason why he would ever choose to read a book on a screen. Call him old-fashioned. Call him a Luddite. Or, Henderson helpfully suggests, call him a romantic.

A friend of his recently compared books to attractive women -- glorious to behold! -- and the comparison resonated with him. Reading an e-book, he says, is about as appealing to him as cybersex.

Yes, he went there.

"I prefer actually the experience, when reading a book, of using all my senses, like when I experience the world," Henderson says. "The touch of it, the feel of it, the scent of it."

All good points. But Sony's Haber argues that if it's women you're after, technology is man's best friend. Pull out a book in a bar and you look lonely. But whip out a Sony Reader and watch the magic happen.

"If you want to meet a girl," he says, "don't get a dog, get a reader."

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Aug 26, 2009

Sony Opens New Chapter in Rivalry With Amazon Over E-Book Readers

Image representing Amazon Kindle as depicted i...Image via CrunchBase

Sony Corp., hoping to steal some of Amazon.com Inc.'s thunder in the electronic-book market, unveiled a wireless reader that could be the strongest competitor to Amazon's Kindle this holiday season.

Priced at $399, the Sony Reader Daily Edition is $100 more expensive than the entry-level Kindle, but one-ups the market leader with a touch-sensitive screen and access to books from a range of sources, including libraries. Kindle users are largely limited to books from Amazon's online store.

The new Sony device also closes a critical gap with the Kindle. Unlike earlier Sony readers, it can be used to download books and periodicals using AT&T Inc.'s wireless network. The Kindle has offered similar wireless features since its debut with Sprint Nextel Corp.

The gadget, which will be in stores in December, adds to the increasing competition in the small, but fast-growing, digital book business. Although Sony was first to market with a reader, Amazon has dominated the business since introducing the Kindle in 2007.

Digits

Journal Community

Apple Inc. could further disrupt the market with a tablet device, expected to debut by early next year, that will let people read electronic books and newspapers as well as watch movies.

Sony's device works with e-books and newspapers from stores other than Sony's online store, which also gives access to free books from Google Inc.

"The point is not one device to one store," said Steve Haber, president of Sony Electronics's digital books business. "Readers can shop around for what interests them rather than be locked into one store."

An Amazon spokesman declined to comment on the Sony device. Earlier this year, the company released a Kindle with a larger screen targeted at textbooks, and also reduced the price of the smaller Kindle to $299.

Sony brought out its first e-reader for the U.S. market in 2006, but analysts say it has fallen behind Amazon because it lacked the Kindle's integrated wireless bookstore. Previous Sony readers had to be plugged into a computer to download books.

The Daily Edition prototype that Sony showed off at its New York launch displayed a blank screen without any text, and the company did not make a version available for hands-on handling. In contrast, when Amazon released its newest Kindle in May, it used a working version to demonstrate features and let reporters handle prototypes.

The new device "will help Sony narrow the gap between itself and Amazon, but Amazon will maintain its market lead into next year," said Sarah Rotman Epps, an analyst for Forrester Research Inc. She estimated that more than two million e-readers will sell in the U.S. this year.

[Stacking Up]

Sony disclosed Tuesday a marketing partnership with Cleveland-based OverDrive Inc. that will let users of Sony's wireless device enter their Zip Codes and library card number to see what e-books are available from their local library; they can then download e-books remotely to the device until the loans expire.

Sony's Daily Edition can be held vertically to display one page of a book or turned horizontally so that it shows two pages, which Mr. Haber said makes it feel "more like a real book." The sample Daily Edition that Sony showed at a press event Tuesday had a blank screen.

Book publishers are counting on digital books to revive their stalled industry. Newspaper and magazine publishers, too, are hoping that dedicated reading devices will offer new venues to expand readership and collect revenue for news and information, although e-reader subscriptions remain a fraction of circulation.

Sony didn't disclose any newspaper or magazine publishers that would support the Daily Edition. "We are working with a number of newspaper and magazine publishers and will reveal more information about this closer to the time the product is available," a spokesman said.

The Sony device will give publishers their first mass-market alternative to the Kindle to sell e-reader editions of their periodicals. Publishers say Amazon keeps 70% of the revenue from sales of Kindle subscriptions for newspapers and magazines, and Amazon controls all the customer data.

Newspaper and magazine executives have said Sony is amenable to striking more favorable partnership terms, though several publishers also said Sony has been slow to reach agreements, such as whether their relationships with Sony would be exclusive.

—Shira Ovide contributed to this article.

Write to Geoffrey A. Fowler at geoffrey.fowler@wsj.com and Niraj Sheth at niraj.sheth@wsj.com

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