Showing posts with label internet studies. Show all posts
Showing posts with label internet studies. Show all posts

Aug 7, 2010

Online Polling, Once an Outcast, Burnishes Its Image

WSJ.com
Aug 7, 2010
By CARL BIALIK

The Numbers Guy Blog


Each day, 5,000 Americans fill out an online survey rating corporate brands on such criteria as quality, value and reputation. Their responses are compiled into a daily tracking index that aims to show the ebbs and flows of brand value.
The tracking poll, conducted by U.K. survey company YouGov PLC, has shown how much an automobile recall cost Toyota in reputation, and how long it took to bounce back. Its German arm has made headlines for measuring the deep dive in the reputation of a German fitness-studio chain after its founder's music festival last month ended in a deadly stampede. And BP PLC has used the poll to follow public response to the massive oil spill this year from its well in the Gulf of Mexico, according to a person familiar with the matter. (A BP spokeswoman declined to disclose which measures the company uses.)

Daily tracking polls are becoming a must-have for companies who have suffered blows to their public standing. Online polls are fast, and often less expensive than telephone surveys. But getting measurements quickly on so many companies involves taking steps that could dent the reliability of the numbers.

Those pitfalls, including questions about maintaining a random sample of participants, worry data experts who study survey methodologies. Still, the growing acceptance of Web-based surveys marks a turning point in the polling industry. Until recently, many established pollsters had shunned their online counterparts or said their methods were dubious. Now, some traditional telephone pollsters have begun incorporating online polling themselves.

The American Customer Satisfaction Index, a poll founded at the University of Michigan, until this year conducted surveys exclusively by phone. "We used to think telephone sampling was the way to go," says David VanAmburg, managing director of the index, which now is produced by a for-profit company in Ann Arbor, Mich. But then people started ditching landline phones—one in five households, at last count, were cellphone-only. This spring, ACSI began blending online and telephone polling.

YouGov began tracking American opinion of corporate brands three years ago for its poll, which it calls BrandIndex. (YouGov has conducted polls for U.K. papers the Sun and the Times, which like The Wall Street Journal are owned by News Corp.) Each day, the company sends out enough surveys to members of its one-million-person panel of U.S. adults in order to receive back at least 5,000 completed surveys on 1,100 brands. Each brand is rated by between 50 and 125 people per day, and the results are combined into a single score.

"If you have a crisis or a potential crisis, you can have a sense of, how much of an impact is this having with consumers?" says Ted Marzilli, the New York-based global managing director for BrandIndex.

Other research companies take a different approach to using the Web to monitor corporate reputations. New York firm NM Incite, for example, monitors chatter on blogs and social networks, using automated tools to detect whether comments such as Twitter posts are positive or negative. While some respondents to an online poll might not be customers of the brand they rate, or might not have much influence over others, people who comment on blogs and social-networking sites are likely to have an outsize impact on brands.

A problem, though, is ensuring that the software correctly categorizes online buzz. "That's the hard part," says Pete Blackshaw, executive vice president of digital strategic services for NM Incite, a joint venture of the media-measurement firm Nielsen Co. and McKinsey & Co. "Anyone who claims perfection is misleading you." The company continually updates its algorithm and occasionally has analysts review material, he adds.

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Some data experts wouldn't consider YouGov's survey panel, recruited exclusively online, to be randomly chosen. For one, not all Americans have Internet access. Also, polls that recruit participants online favor the heaviest Web users, who are more likely to spot the ads seeking brand raters.

Mr. Marzilli says the company ensures respondents are representative of the overall population by such factors as age and gender. He also questions whether those who aren't online "would view BP or Toyota inherently differently than people with Internet usage." And he pointed to the company's success using similar panels for political polling—for instance, predicting Barack Obama would beat John McCain by six percentage points in the national popular vote for president in 2008. President Obama won by seven percentage points.

Even survey experts who have doubts about the reliability of online polling say it is a useful way of tracking changes in public opinion over time. "There is probably no other mechanism available" for the intensive daily results like those the BrandIndex seeks to generate, says Michael Brick, vice president of Westat, a company that conducts polls for the U.S. government. "If you use caution with the results, you can get something valuable out of them."




Write to Carl Bialik at numbersguy@wsj.com
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Aug 4, 2010

The New Challenge to Repressive Cuba

The New York Review of Books



Claudia Daut/Reuters/Corbis

Yoani Sánchez, the author of the blog Generation Y, in her apartment, Havana, Cuba, October 3, 2007

For decades, the Castro government has been very effective in repressing dissent in Cuba by, among other things, preventing its critics from publishing or broadcasting their views on the island. Yet in recent years the blogosphere has created an outlet for a new kind of political criticism that is harder to control. Can it make a difference?

There are more than one hundred unauthorized bloggers in Cuba, including at least two dozen who are openly critical of the government. The best known of their blogs, Generation Y, gets more than a million visitors a month and is translated into fifteen languages. Its author, thirty-four-year-old Yoani Sánchez, has won major journalism awards in the US and Europe and in 2008 Time magazine named her one of the world’s one hundred most influential people. Sánchez has set up a “blogger academy” in her apartment, and she helped found the website, Voces Cubanas, which hosts the work of thirty independent bloggers.

Like other government critics, these bloggers face reprisals. Last November, for example, Sánchez reported being detained and beaten by Cuban security agents. Weeks later, her husband and fellow blogger, Reinaldo Escobar, was subject to an “act of repudiation” by an angry mob of government supporters on a Havana street. Such public harassment, as Nik Steinberg and I reported in our recent New York Review piece, is commonly used against “dissidents” on the island, along with police surveillance, loss of employment, and restrictions on travel.
(The Cuban government requires its citizens to obtain permission to leave the island, and those marked as “counterrevolutionaries” are generally denied it.)

And then there is the perennial fear of the “knock on the door”—as Sánchez puts it—announcing the beginning of an ordeal that has been endured by countless critics: arrest, a sham trial, and years of “reeducation” in prison. Cuba has more journalists locked up than any other country in the world except China and Iran. (In early July, after the archbishop of Havana and the Spanish foreign minister interceded directly with Raúl Castro, the Cuban government announced that it would release fifty-two political prisoners who have been held since 2003. However, that group does not include any of the many other Cuban dissidents arrested since Raúl Castro took over from his ailing brother in 2006.)

Policing the Internet, however, is not so easy. The Cuban government controls the island’s Internet servers, just as it controls the printing presses and broadcasting transmitters. But the inherent porousness of the Web means that anyone with an Internet connection can disseminate new material without prior approval. The government can block the sites it does not like (it blocks Generation Y in Cuba, for instance), but it cannot stop other sites from springing up to replace them.

The biggest challenge for Cuban bloggers isn’t outright censorship. It’s simply finding a way to get online. To set up a private connection requires permission from the government, which is rarely granted. Public access is available only in a few government-run cybercafés and tourist hotels, where it costs approximately five US dollars an hour, or one third of the monthly wage of an average Cuban. As a result, bloggers often write their posts on home computers, save them on memory sticks, and pass them to friends who have Internet access and can upload them—for example workers in hotels and government offices. Others dictate their posts by phone to friends abroad, who then upload them through servers off the island.

No amount of resourcefulness, however, can change the fact that most people in Cuba are unable to access even the unblocked blogs. Indeed, the bloggers themselves are not always able to read their posts online. Some have never even seen their own sites.

Still, by reaching large audiences abroad, the critical blogs pose a threat to the Cuban government’s international image—which explains why the government and its supporters have reacted so virulently, attempting to discredit the bloggers as pawns or even paid mercenaries in the service of US imperialism. Granma, the official state news organ, published an article in its international edition dismissing Generation Y as “an example of media manipulation and interference in the internal affairs of a sovereign nation.” The editor of the pro-government blog Cubadebate put it this way: “The United States has been waging economic and political warfare against [Cuba] for the past 50 years. And this is just the latest form of that warfare.”

Yoani Sánchez herself, when asked by another blogger about the “external factors” that had contributed to Generation Y’s popularity, acknowledged that attention by The Wall Street Journal and other foreign publications had helped bring new visitors to her site. “But,” she went on, “what happened was the readers came and they stayed. Users could have come once and not come back. Press coverage doesn’t make a website.”

So why do the readers come back?

I asked the Cuban novelist José Manuel Prieto what the bloggers’ appeal was for Cuban exiles like himself. “First, it’s their moderation,” he said. “They criticize the Cuban government without calling for its overthrow.” Indeed, Sánchez, Escobar, and others are unequivocal in their condemnation of the US embargo against Cuba, a position that until recently was taboo within much of the exile community. In late May, for example, a group of Cubans, including Sánchez, Escobar, and several other bloggers from Voces Cubanas, signed a public letter to the US Congress, urging support for a bill to lift travel restrictions to Cuba.

But more than their politics, Prieto said, what’s appealing is their measured tone. Sánchez herself puts it this way: “I have never used verbal violence in my writings. I have not insulted or attacked anyone, never used an incendiary adjective, and that restraint may have garnered the attention and sympathy of many people.” Ironically, the bloggers’ moderation may be their most subversive quality. It makes it harder for the Castro government and its supporters to dismiss them as right-wing ideologues.

If these blogs are to serve as a catalyst for change, however, it will not be by influencing Castro sympathizers, who are less likely to read them anyway. Instead it will be their growing audience within the exile community, whose leaders have largely shaped US policy toward Cuba—policy that, as Steinberg and I have observed, is widely seen as a failure and in urgent need of a new direction. Like the Cuban leaders, the anti-Castro hard-liners have sought to discredit opposing views by questioning the motives and allegiances of those who hold them. They accuse critics of the US embargo of ignoring the Castros’ repressive policies. But this charge does not work with the independent bloggers in Cuba who question US policy. For not only are these writers themselves victims of the repression, they are today among its most credible witnesses.

Whether the bloggers can ultimately influence US policy is an open question. In any case, their objectives appear to be more modest—and more profound. They are not polemicists or pundits so much as poets and storytellers. They are less concerned with proposing new policies than chronicling the costs to ordinary people of the repressive policies already in place. The bloggers’ ability to evoke the realities of daily life in Cuba, Prieto says, is another principal source of their appeal.

Here is Sánchez describing one of Havana’s many sex workers:

With a tight sweater and gel-smeared hair, he offers his body for only twenty convertible pesos a night. His face, with its high cheekbones and slanted eyes, is common among those from the East of the country. He constantly moves his arms, a mixture of lasciviousness and innocence that at times provokes pity, at others desire. He is a part of the vast group of Cubans who earn a living from the sweat of their pelvis, who market their sex to foreigners and locals. An industry of quick love and brief caresses, that has grown considerably on this Island in the last twenty years.

Here she recounts the daily chore of getting water:

On the corner there is a hydrant which, at night, turns into the water supply for hundreds of families in the area. Even the water carriers come to it, with their 55 gallon tanks on rickety old carts that clatter as they roll by. People wait for the thin stream to fill their containers and then return home, with help from their children to push the wagon with the precious liquid….

I still remember how annoyed my grandmother was when I told her I couldn’t take it anymore, having to use the bathroom when there was nothing to flush with. Then we had to pull up the bucket on a rope from the floor below, helped by a pulley installed years before on the balcony. This up-and-down ritual has continued to multiply until it has become standard practice for thousands of families. In their busy daily routine they set aside time to look for water, load it and carry it, knowing that they cannot trust what comes out of the taps.

Another blogger, the forty-year-old novelist Ángel Santiesteban, records the struggle over scarce bread outside a bakery:

When the bread comes out of the oven, the mobilization starts, disorganized shoving…. Everyone shouts, offended if someone tries to join an acquaintance in the line or tries to sneak into a possible gap with the objective of cutting in; but the violators don’t listen, the insults don’t matter, hunger is worse than shame, and they keep on pushing.

Claudia Cadelo, the twenty-seven-year-old author of the blog Octavo Cerco, begins a post with this account:

I met him when I was eighteen: intelligent, tall, good-looking, mulatto, bilingual, and a liar. He said he was an Arab and that was a lie, he told me he had traveled and that was a lie, he told me he had a “yuma” girlfriend who was going to get him out of the country, and that too was a lie. But I liked him anyway, I like dreamers. We became friends.

Then life took us on two different paths: I got tired of waiting for a way to leave the country; while he chose the infinite wait. Once or twice a year we see each other, every time we are further apart: I deeply enmeshed in the thick of things, he waiting and waiting.

The post then takes us up to the present. The friend, now fifty, is still waiting, his old lies exposed, his charm long gone:

He is not alone, the “infinite waiting” has claimed almost all of my friends—the petition, visa, permit to leave, permit to live abroad, permit to travel or scholarship—everyone is waiting for that paper that will take them far away, very far from The Land of No-Time…. I have come to define it as a physical and spiritual state: you haven’t gone, but you are not here.




Getty Images

Reinaldo Escobar, a Cuban blogger married to Yoani Sánchez, holding onto friends as they are jostled by supporters of the Cuban government, Havana, November 20, 2009

Sánchez tells the story of a man who made his living repairing damaged books. One day the man opened a large volume that had been sent for restoration and discovered inside a “detailed inventory of all the reports that the employees of a company had made against their colleagues.” It was, Sánchez writes, a “testimony, on paper, of betrayals.”

As in the plot of Dangerous Liaisons, in one part it could be read that Alberto, the chief of personnel, had been accused of taking raw material for his house. A few pages later it was the denounced himself who was relaying the “counterrevolutionary” expressions used by the cleaning assistant in the dining room. The murmurs overlapped, producing a real and abominable spectacle in which everyone spied on everyone. Maricusa, the accountant—as witnessed by her office mate—was selling cigars at retail from her desk, but when she wasn’t involved in this illegal work she turned her attention to reporting that the administrator left some hours before closing. The mechanic appeared several times, mentioned for having extramarital relations with a woman in the union, while several reports against the cook were signed in his own hand.

On concluding the reading, one could only sense an enormous pain for these “characters” forced to act out a sinister and disloyal plot. So the restorer returned the book after having done the poorest [technical] job his hands had ever performed.

Some of the most telling posts probe the bloggers’ own reactions to the limits the government has placed on their freedoms. In one, Sánchez describes how she was unable to obtain copies of her own book, a compilation of her blog postings published in Chile, which she had hoped to distribute among her friends on the island. Instead, she received a note from the customs office explaining that the shipment of books had been confiscated on the grounds that the “content goes against the general interests of the nation.” In the post, she imagines what might have gone through the minds of the agents who confiscated the books and concludes:

If three years of publishing in cyberspace would serve to bring my voice only to these grim censors, I would have sufficient reason to be satisfied. Something of me would remain inside them, just as their repressive presence has marked my blog, pushing it to leap toward freedom.

Here Cadelo reflects on her failed effort to obtain a visa to travel abroad:

Today I look at my refusal of permission to travel and it gives me peace: I was not hurt, not surprised. It is the long line that I have been drawing of my path, it’s the certainty that I wasn’t wrong, it’s the proof that the Cuban government has taken the trouble to tell me so I will know—despite the Party and its State, the security forces and their impunity—that I have managed to live as a free woman.

The paradoxical satisfaction both bloggers describe reflects a sense of vindication: the government’s confiscation of Sánchez’s book and denial of a visa for Cadelo confirm their work—not only the truth of what they write but the fact that, in the government’s own estimation, their blogs matter.

Yet there appears to be something even more basic here: the satisfaction of discerning the value of things as perhaps only someone who is deprived of them can. To a large extent this is what these blogs are: chronicles of deprivation. What appears to affect these bloggers most acutely is being deprived of ways to discuss and disagree about their country’s problems. When they manage to initiate such debate—even if it takes place in a forum that is inaccessible to most Cubans—their enthusiasm is palpable.

Here is Sánchez’s answer to the question of why readers of her blog keep coming back:

They feel that Generation Y is a public place or a neighborhood where they can sit and talk or argue with a friend. And they have stayed there, right up to today. In this very moment my blog is alive, while I am sitting here, talking to you. People are recounting, narrating, publishing, and that is the most important kind of wealth there is.

Indeed, the posts on Generation Y routinely elicit thousands of comments from readers, most of them abroad. Some are angry diatribes. Some display the familiar intolerance of ideologues insisting on adherence to their beliefs. Most, however, are from people eager to contribute their own observations and commentary—and their own stories and vignettes—to this new “public place.” This open dialogue is a historic achievement for Cuba, and it is only possible thanks to the Internet. Yet the bloggers themselves have only limited access to this conversation, and most other Cubans on the island still have none.

One of the more moving passages I’ve come across in Generation Y follows an interview with a Spanish journalist who visited Sánchez’s apartment in Havana earlier this year. Here is Sánchez, one of the world’s more influential bloggers, describing what appears to be her first encounter with the iPhone. The passage conveys the playfulness and yearning that make her voice of moderation so appealing:

Between the walls of this house, which had heard dozens of Cubans talk of the Internet as if it were a mythical and difficult to reach place, this little technological gadget gave us a piece of cyberspace. We, who throughout the Blogger Academy work on a local server that simulates the web, were suddenly able to feel the kilobytes run across the palms of our hands. I had the desperate desire to grab [the Spanish journalist’s] iPhone and run off with it to hide in my room and surf all the sites blocked on the national networks. For a second, I wanted to keep it so I could enter my own blog, which is still censored in the hotels and cybercafés. But I returned it, a bit disconsolate I confess.

For a while on that Monday, the little flag on the door of my apartment asking for “Internet for Everyone” did not seem so unrealistic.

—A previous version of this article was published on the NYRblog.

See "Cuba—A Way Forward,"The New York Review, May 27, 2010.
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Jul 23, 2010

Status symbol: Facebook is ubiquitous, but is it really an antisocial network?

Facebook logoImage via Wikipedia


By Monica Hesse
Washington Post Staff Writer
Friday, July 23, 2010; A01


Earlier this week Facebook acquired its 500 millionth user. This means that more people are on Facebook, which got its start a mere six years ago, than live in the United States, Canada and Mexico combined. Fewer people live on Facebook than in China, but Facebook is banned in China. If it weren't, then Facebook would have even more users.

How to mark this moment? The social network has taught us, above all else, the value of the brief and tangential -- the "ambient intimacy" that social scientists use to describe the site, where users become close simply by absorbing the casual status updates on each other's lives.

So, updates, then. A series of scattered ways to think about our relationship with this sprawling, looming thing. "What's become ordinary is that you are interacting with hundreds of people in the same space," that the compartments we once created for our interactions are dissolving, says Zeynep Tufekci, a sociology professor at University of Maryland Baltimore County who studies the social impacts of technology.

"You're having connections that were never before possible," Tufekci says. "It's profoundly altered our relationships."

Uh-uh.

But maybe, yes?

* * *

Facebook: It has rendered obsolete from the English language the phrase, "I wonder whatever happened to . . . "

Facebook: The bigger it gets, the more grumbly we get. In a recent survey on Web site satisfaction conducted by ForeSee Results, Facebook was ranked behind Google, Wikipedia, Bing, behind almost everything in its category, at 64 points out of 100. It's never doing quite what we want, even when we don't know what we want it to be doing. (We want it to stop changing its privacy settings.)

Facebook: The nostalgia, the elation, the lazy weekend afternoons spent with fingers poised over keys, trying to recall names. The kid from AP Chem. Whatshisname. Jason Whatshisname. The gratification when we found him, living in El Paso, maybe, working in pharmaceuticals.

Facebook: It's bigger than Jason Whatshisname. The vastness of the network's size means that our connection webs are increasingly complicated, too. "We usually think of connectedness as one-to-one, connecting to another person or connecting with information," says William Powers, the author of technology liberation manifesto "Hamlet's BlackBerry." "But in a larger sense, what we're really connecting to is the crowd," to that barbaric yawp of humanity. We're deciding how public we want to be, and what we want that public to think of us.

Facebook True Story No. 1: "I used to respond immediately to friend requests," says Madeeha Syed, a music writer in Pakistan who has been on the site for a few years. "But in the past six months I'm tired. I'm just tired." She no longer recognizes the people who are friending her. She used to deny these strangers, but two weeks later they would try again, forgetting they'd already been rebuffed once. Now she just lets the requests build up into a teetering pile that looms over her sanity. It's up to 447 now. "Four hundred and forty-seven requests is very intimidating," she says.

* * *

Maybe the exhaustion is generational, with digital natives -- under 30s -- bringing different expectations to the site than the older digital immigrants. "Technology doesn't create a separate world," Tufekci says. "But it does create some new norms." Digital immigrants, says Tufekci, might never comprehend the semantics of a site that labels both your priest and your ex-boyfriend's ex-roommate as "friends."

Another thing: Seriously, Mom. You do not need to sign your name to your wall posts.

Facebook: It is a fact that the people who lead the least interesting lives will post the most updates on them. These updates will be about how they can't wait for Friday, how they are glad Friday is here and how they are sad Friday is gone.

Defriend. Defriend. Defriend. Defriend.

Facebook True Story No. 2: "I thought I'd been very discriminating" with friend selections, says Renee McGivern, a consultant in Minnesota. But now she's wondering what she really has in common with these people at all. "It's really starting to be like the old telephone party line, where the vast majority is all idle gossip." Isn't it ironic, she says, that we're going back to that?

As a solution, "I'm hiding people like crazy." She lowers her voice. "And they don't know it! How do you tell people you're hiding them? They see me and they assume I've been reading all of their posts."

The guilt. The guilt you used to have over forgetting a friend's birthday is now magnified because it's always someone's birthday, somewhere in your network.

Gone are the days of unfolding conversations, news revealed in person and with dramatic pauses: We are . . . getting . . . married!

Now we enter everything mid-discussion, already debriefed.

Facebook: Oxygen Media released a recent survey in which 42 percent of single women 18 to 34 said it was okay to post drunken pictures of themselves. Who are these women?

Facebook: It's ruined our concept of privacy.

On the other hand, says David Kirkpatrick, author of "The Facebook Effect," maybe that privacy is a dated construct -- at least according to the site's philosophy. The company's ethos implies that people should "have one identity -- that perhaps it's unethical to present one identify at the office and another at home, or one face at the golf course" and another at a party, says Kirkpatrick. Maybe everyone should know us as the same person, whomever we decide that is online.

Maybe we are afraid of our own unified identities? Maybe the thing that is unsettling about the site is that it is the relentless online version of running into your cool soccer friends when you're hanging out at Five Guys with your church group? Multiple competing variations on yourself, and all of them true.

* * *

Facebook: Is still as bright and shiny as it ever was! How else to explain books like "Facebook Fairytales," which recount how people have found love, found long-lost relatives, found organ donation matches. There is so much redemption on the site, so many chances to see how the mean girls turned nice and the nice girls stayed that way.

Facebook: There are still people who are not on it. I don't gettttt it, they say. What does it dooooo?

Facebook: The lazy weekend afternoons bleed into evenings. The eyestrain headaches, the cramped fingers. We think about getting out of the house, calling up a friend. But then again, we already know what they're up to. They are "watching 'Coraline' with Isabelle and waiting for the laundry to dry."

Is this site enriching our relationships, or is it making us too lazy to check in with people in person anymore? Have we sustained ourselves on a friend diet of bread crumbs for so long that we no longer want sandwiches?

Facebook True Story No. 3: "I really value thoughtfulness and rigorous" dialogue, says Amy Alexander, a writer in Washington. But on Facebook, "I find myself chiming in with glib asides," for the amusement of her network. "I feel like I'm getting ADHD. I feel like it's inhibiting my ability for thoughtfulness." She joined the site in the middle of 2009 and is now considering a moratorium, to get her brain back.

Alexander, like so many others, is still negotiating boundaries. When you're still relatively new to Facebook, it seems like, if you just try hard enough, you can keep up with each and every Facebook friend.

But here's a secret early adopters know: You can't. It is impossible to water everyone's Farmville, coo over everyone's puppy pictures or get annoyed by every inane status update.

Eventually, Facebook will fade into the background of your life, no longer new and perhaps actually boring -- about as remarkable as a ringing telephone.
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Jul 1, 2010

How Facebook Is Making Friending Obsolete

WSJ, 15 Dec 2009

by Julia Angwin

Friending wasn't used as a verb until about five years ago, when social networks such as Friendster, MySpace and Facebook burst onto the scene.

Suddenly, our friends were something even better - an audience. If blogging felt like shouting into the void, posting updates on a social network felt more like an intimate conversation among friends at a pub.

Inevitably, as our list of friends grew to encompass acquaintances, friends of friends and the girl who sat behind us in seventh-grade homeroom, online friendships became devalued.

Suddenly, we knew as much about the lives of our distant acquaintances as we did about the lives of our intimates – what they'd had for dinner, how they felt about Tiger Woods and so on.

Enter Twitter with a solution: no friends, just followers. These one-way relationships were easier to manage – no more annoying decisions about whether to give your ex-boyfriend access to your photos, no more fussing over who could see your employment and contact information.

Twitter's updates were also easily searchable on the Web, forcing users to be somewhat thoughtful about their posts. The intimate conversation became a talent show, a challenge to prove your intellectual prowess in 140 characters or less.

This fall, Twitter turned its popularity into dollars, inking lucrative deals to allow its users' tweets to be broadcast via search algorithms on Google and Bing.

Soon, Facebook followed suit with deals to distribute certain real-time data to Google and Bing. (Recall that despite being the fifth most popular Web site in the world, Facebook is barely profitable.) Facebook spokesman Barry Schnitt says no money changed hands in the deals but says there was "probably an exchange of value."

Just one catch: Facebook had just "exchanged" to Google and Microsoft something that didn't exist.

The vast majority of Facebook users restrict updates to their friends, and do not expect those updates to appear in public search results. (In fact, many people restrict their Facebook profile from appearing at all in search results).

So Facebook had little content to provide to Google's and Bing's real-time search results. When Google's real-time search launched earlier this month, its results were primarily filled with Twitter updates.

Coincidentally, Facebook presented its 350 million members with a new default privacy setting last week. For most people, the new suggested settings would open their Facebook updates and information to the entire world. Mr. Schnitt says the new privacy suggestions are an acknowledgement of "the way we think the world is going."

Facebook Chief Executive Mark Zuckerberg led by example, opening up his previously closed profile, including goofy photos of himself curled up with a teddy bear.

Facebook also made public formerly private info such as profile pictures, gender, current city and the friends list. (Mr. Schnitt suggests that users are free to lie about their hometown or take down their profile picture to protect their privacy; in response to users' complaints, the friends list can now be restricted to be viewed only by friends).

Of course, many people will reject the default settings on Facebook and keep on chatting with only their Facebook friends. (Mr. Schnitt said more than 50% of its users had rejected the defaults at last tally).

But those who want a private experience on Facebook will have to work harder at it: if you inadvertently post a comment on a friend's profile page that has been opened to the public, your comment will be public too.

Just as Facebook turned friends into a commodity, it has likewise gathered our personal data – our updates, our baby photos, our endless chirping birthday notes— and readied it to be bundled and sold.

So I give up. Rather than fighting to keep my Facebook profile private, I plan to open it up to the public – removing the fiction of intimacy and friendship.

But I will also remove the vestiges of my private life from Facebook and make sure I never post anything that I wouldn't want my parents, employer, next-door neighbor or future employer to see. You'd be smart to do the same.

We'll need to treat this increasingly public version of Facebook with the same hard-headedness that we treat Twitter: as a place to broadcast, but not a place for vulnerability. A place to carefully calibrate, sanitize and bowdlerize our words for every possible audience, now and forever. Not a place for intimacy with friends.

Write to Julia Angwin at julia.angwin@wsj.com


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Jun 19, 2010

Soluto Offers a Program to Fix Those Irritating PC Delays

Louiz Green

Soluto, based in Tel Aviv, aims to minimize computer slowdowns with new software. From left are its officers Roee Adler, Ishay Green and Tomer Dvir.

FORGET about desperate housewives. To witness true frustration, watch desperate PC users trying to type, send e-mail or work on a spreadsheet, only to be delayed by those pesky hourglass icons for seconds or even minutes until their computers finally respond.

Image representing Soluto as depicted in Crunc...Image via CrunchBase

Now Soluto, a company based in Tel Aviv, aims to help these PC owners with an unusual program intended to minimize irritating slowdowns. The software runs in the background on PCs, collecting data on delays in program responses and sending the information to company servers for analysis, said Tomer Dvir, a co-founder and the chief executive.

As its first service, the company is offering a free program intended to solve a classic computer problem: a slow boot or start-up time. (The program is at the company’s Web site, www.soluto.com.)

Roee Adler, the chief product officer, said the program analyzed the boot-up process, recording how long it took and suggesting ways to trim the time. “Often you can cut your boot in half, or even more,” he said.

I tried the Soluto program, and by following its recommendations, cut my boot time to 1.44 minutes from 2.40 minutes. I removed some applications from the boot sequence, letting them run after the boot was over. I “paused” other applications that I don’t use on a daily basis — for instance, an application that automatically updates Google products. Instead, I’ll wait until the company lets me know when there is an update. (Soluto divides the possible changes in the boot into “no brainers,” “potentially removable apps” and “required, cannot be removed.”)

The company is also working on solutions to other slowdowns, like interruptions while working on Excel or typing in Word when another application suddenly commands Windows resources, causing a timeout. Finding the source of delays is often tricky, Mr. Adler said, because Windows runs on many different computer models; each has its own complement of downloads and devices, all jockeying for attention.

To find the source of each slowdown, Soluto uses a statistical approach, Mr. Dvir said. “Over millions of machines and millions of users, the problems start to repeat themselves,” he said. “There may be 10,000 people with the identical problem, and one of them will find a solution.”

Those millions of users are still in the future, as are their solutions to Windows problems. To acquire those users, Soluto plans to offer free versions of all its products, Mr. Adler said. As it runs on users’ machines, the program will analyze problems and publish solutions. The program won’t reach in and fix the problem directly; the user will have to do that. But if the initial program for boot optimization is any guide, Soluto will be offering suggestions for fixes, letting users know what others have chosen. A premium version that fixes problems automatically will be available for a charge, he said.

Soluto’s approach to PC frustration is novel and highly promising, said Robert Scoble, a video blogger and a former Microsoft employee. “This is innovation at a deep level; they are bringing in the crowd to augment solutions to Windows problems,” Mr. Scoble said.

If Soluto realizes its plans, he said, large companies will be likely to pay for its services. “If each employee saves a few minutes on each machine,” he said, “the hours saved will be worth a fee.”

Soluto also plans to publish lists of machines and software configurations that cause PC problems. That, too, he said, would be worth paying for.

The company has raised $7.8 million in two rounds of financing, Mr. Adler said. Large investors include Bessemer Venture Partners and Giza Venture Capital.

Once the initial, boot-optimization program is in full swing — it is now in a beta or test phase — the company will move on to the next slowdown problem on the agenda — for example, delays in using spreadsheets — Mr. Dvir said.

Soluto, he said, does not require users to register, or provide an e-mail address or any demographic information, he said. “All the information is gathered anonymously,” he said.

SO far, the company is doing an intriguing job, said Ed Bott, author of many books about Windows. “The need they’ve identified among users really resonates with me,” he said. “They have a long-range plan to address many issues of frustration. It’s an original and promising approach.”

The program now has a limited user base, he said. “But the more people who use it, the more valuable it will become,” he said, both to them and to the company.

Many other services, including, for example, PC Pitstop, are already on the market to optimize boot-ups and other processes. The PC Pitstop scan is free, said Dave Methvin, the chief technology officer, “and will tell you what it thinks needs to be done.”

“If you decide you want us to do the work,” and fix problems automatically, he said, “you purchase the product,” either for optimization (Optimize, $29.99) or a complete tune-up (PC Matic, $49.99).

Typically, delays on PCs occur because applications like vendor updates are battling for resources. “When you have 10 of those running in the background,” said Mr. Adler at Soluto, “they add up.”

E-mail: novelties@nytimes.com.

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Closing the Digital Frontier

The era of the Web browser’s dominance is coming to a close. And the Internet’s founding ideology—that information wants to be free, and that attempts to constrain it are not only hopeless but immoral— suddenly seems naive and stale in the new age of apps, smart phones, and pricing plans. What will this mean for the future of the media—and of the Web itself?

By Michael Hirschorn

Image credit: Jason Schneider

As Chris Anderson pointed out in a moment of non-hyperbole in his book Free, the phrase Information wants to be free was never meant to be the rallying cry it turned into. It was first uttered by Stewart Brand at a hacker conference in 1984, and it came with a significant disclaimer: that information also wants to be expensive, because it can be so important (see “Information Wants to Be Paid For,” in this issue). With the long tail of Brand’s dictum chopped off, the phrase Information wants to be free—dissected, debated, reconstituted as a global democratic rallying cry against monsters of the political, business, and media elites—became perhaps the most powerful meme of the past quarter century; so powerful, in fact, that multibillion-dollar corporations destroyed their own businesses at its altar.

It’s a bit of a Schrödinger’s-cat situation when you try to determine what would have happened if we had not bought into the IWTBF mantra, but by the time digital culture exploded into the mainstream with the introduction first of the Mosaic browser and then of Netscape Navigator and Internet Explorer, in the mid-’90s, free was already an idea only the very old or very obtuse dared to contradict. As far back as the mid-’80s, digital freedom was a cause célèbre on the Northern California–based Whole Earth ’Lectronic Link (known as the WELL), the wildly influential bulletin-board service that brought together mostly West Coast cyberspace pioneers to discuss matters of the day.

It gives you a feel for the WELL’s gestalt to know that Brand, who founded the WELL, was also behind the Long Now Foundation, which promotes the idea of a consciousness-expanding 10,000-year clock. Thrilling, intense, uncompromising, at times borderline self-parodically Talmudic, the WELL had roots in the same peculiar convergence of hippiedom and techno-savantism that created Silicon Valley, but it also called out, consciously and un-, to a neo-Jeffersonian idea of the digital pioneer as a kind of virtual sodbuster. The WELL-ite Howard Rheingold, in his 1993 digital manifesto, The Virtual Community: Homesteading on the Electronic Frontier, described himself as being “colonized” (in a good way) by his virtual community. The libertarian activist John Perry Barlow, an early member of the WELL’s board of directors, was a co-founder of the Electronic Frontier Foundation, a digital version of the ACLU.

At the WELL, the core gospel of an open Web was upheld with such rigor that when one of its more prolific members, Time magazine’s Philip Elmer-DeWitt, published a scare-the-old-folks cover story on cyber porn in 1995, which carried the implication that some measure of online censorship might not be a bad thing, he and his apostasy were torn to pieces by his fellow WELL-ites with breathtaking relentlessness. At the time, the episode was notable for being one of the first examples of the Web’s ability to fact-check, and keep in check, the mainstream media—it turned out that the study on which Time’s exclusive report was based was inaccurate, and its results were wildly overstated. In retrospect, what seems notable is the fervor with which digital correctness—the idea that the unencumbered flow of everything, including porn, must be defended—was being enforced. In the WELL’s hierarchy of values, pure freedom was an immutable principle, even if the underlying truth (that porn of all kinds was and would be increasingly ubiquitous on the Web, with actual real-life consequences) was ugly and incontestable.

Digital freedom, of the monetary and First Amendment varieties, may in retrospect have become our era’s version of Manifest Destiny, our Turner thesis. Embracing digital freedom was an exaltation, a kind of noble calling. In a smart essay in the journal Fast Capitalism in 2005, Jack Shuler shows how similar the rhetoric of the 1990s digital frontier was to that of the 19th-century frontier era. It’s a short jump from John L. O’Sullivan in 1839—“The far-reaching, the boundless will be the era of American greatness. In its magnificent domain of space and time, the nation of many nations is destined to manifest to mankind the excellence of divine principles”—to Kevin Kelly, the pioneering conceptualizer of the “hive mind” and a founding editor of Wired, writing in Harper’s in 1994, “A recurring vision swirls in the shared mind of the Net, a vision that nearly every member glimpses, if only momentarily: of wiring human and artificial minds into one planetary soul.” Two years later Barlow, a self- described advocate for “online colonists,” got down on bended knee, doublet unbraced, to beseech us mere analog mortals: “Governments of the Industrial World, you weary giants of flesh and steel, I come from Cyberspace, the new home of Mind. On behalf of the future, I ask you of the past to leave us alone … You have no sovereignty where we gather.”

I take you on this quick tour not to make fun of futurism past (I have only slightly less-purple skeletons in my closet), but to point out how an idea that we have largely taken for granted is in fact the product of a very specific ideology. Despite its Department of Defense origins, the matrixed, hyperlinked Internet was both cause and effect of the libertarian ethos of Silicon Valley. The open-source mentality, in theory if not always in practice, proved useful for the tech and Internet worlds. Facebook and Twitter achieved massive scale quickly by creating an open system accessible to outside developers, though that openness is at times more about branding than anything else—as Twitter’s fellow travelers are now finding out. Mainframe behemoths like IBM wave the bloody shirt of Linux, the nonprofit open-source competitor of Microsoft Windows, any time they need to prove their bona fides to the tech community. Ironically, only the “old” entertainment and media industries, it seems, took open and free literally, striving to prove that they were fit for the digital era’s freewheeling information/entertainment bazaar by making their most expensively produced products available for free on the Internet. As a result, they undermined in little more than a decade a value proposition they had spent more than a century building up.

But now, it seems, things are changing all over again. The shift of the digital frontier from the Web, where the browser ruled supreme, to the smart phone, where the app and the pricing plan now hold sway, signals a radical shift from openness to a degree of closed-ness that would have been remarkable even before 1995. In the U.S., there are only three major cell-phone networks, a handful of smart-phone makers, and just one Apple, a company that has spent the entire Internet era fighting the idea of open (as anyone who has tried to move legally purchased digital downloads among devices can attest). As far back as the ’80s, when Apple launched the desktop-publishing revolution, the company has always made the case that the bourgeois comforts of an artfully constructed end-to-end solution, despite its limits, were superior to the freedom and danger of the digital badlands.

Apple, for once, is swimming with the tide. After 15 years of fruitless experimentation, media companies are realizing that an advertising-supported model is not the way to succeed on the Web and they are, at last, seeking to get consumers to pay for their content. They are operating on the largely correct assumption that people will be more likely to pay for consumer-friendly apps via the iPad, and a multitude of competing devices due out this year, than they are to subscribe to the same old kludgy Web site they have been using freely for years. As a result, media companies will soon be pushing their best and most timely content through their apps instead of their Web sites. Meanwhile, video-content services are finding that they don’t even need to bother with the Web and the browser. Netflix, for one, is well on its way to sending movies and TV shows directly to TV sets, making their customers’ experience virtually indistinguishable from ordering up on-demand shows by remote control. It’s far from a given that this shift will generate the kinds of revenue media companies are used to: for under-30s whelped on free content, the prospect of paying hundreds or thousands of dollars yearly for print, audio, and video (on expensive new devices that require paying AT&T $30 a month) is not going to be an easy sell.

Yet lack of uptake by young people will hardly stop the rush to apps. There’s too much potential upside. And with Apple in the driver’s seat, the rhetoric of “free” is becoming notably more muted. In rolling out the iPad, Steve Jobs has been aggressive and, to date, unapologetic about policing apps deemed unacceptable for the iPad store (or apps whose creators hold opinions that are anathema to Apple’s corporate interests or sense of universal order). And Apple has so far refused to enable Flash, the Adobe technology that runs 75 percent of all videos seen on the Web, and is launching its own ad-sales platform, presumably to control and monetize traffic on its devices.

On a more conceptual level, the move from the browser model to the app model (where content is more likely to be accessed via smartly curated “stores” like iTunes, Amazon, or Netflix) signals the first real taming of the Wild Digital West. Apple’s version of the West has nice white picket fences, clapboard houses, morals police, and lots of clean, well-organized places to spend money. (The Internet, it seems, is finally safe for Rupert Murdoch.) These shifts are seemingly subtle, but they may prove profound. Google, which built its once monopolistic position by harnessing the chaos of Web search, has been forced to move aggressively to preserve its business model against this new competition: it has teamed up with the Apple-scorned Flash; is making conciliatory gestures to the content owners it once patronized; has reached a deal to purchase a mobile ad-sales platform; and is promoting its own vision of the future based on cloud computing. Phones using its open-source smart-phone operating system, Android, are outselling the iPhone. Even so, Google still needs for the Web, however it’s accessed, to remain central—because without contextual search advertising, Google ceases to matter. Smart phones in general, and the iPad more pointedly, are not driven by search.

All of this suggests that the era of browser dominance is coming to a close. Twitter, like other recent-vintage social networks, is barely bothering with its Web site; its smart-phone app is more fully featured. The independent TweetDeck, which collates feeds across multiple social networks, is not browser-based. As app-based usage climbs at the expense of the browser and as more content creators put their text, audio, and video behind pay walls, it will be interesting to see what happens to the Twitterverse and blogosphere, which piggyback on, and draw creative juice from, their ability to link to free Web content. If they don’t end up licensing original content, networks such as Twitter and Facebook will become purely communication vehicles. At first glance, Web sites like The Daily Beast and The Huffington Post will have a hard time once they lose their ability to hypertext their digests; on second glance, they will have an opportunity to sop up some of the traffic that once went to their now-paid rivals. Google, meanwhile, is hoping to find ways to link through pay walls and across platforms, but this model will clearly not be the delightfully free-form open plain of the early Web. Years from now, we may look back at these past 15 years as a discrete (and thrillingly indiscreet) chapter in the history of digital media, not the beginning of a new and enlightened dispensation. The Web will be here forever; that is not in question. But as Don Henley sang in “The Last Resort,” the Eagles’ brilliant, haunting song about the resortification of the West, “You call someplace paradise, kiss it goodbye.”

Which brings us back to manifest destinies, physical and digital. As Patricia Limerick has argued in her reconsideration of frontier ideology, the moonstruck rhetoric of Manifest Destiny in the 1800s, though it may have been sincere, neatly papered over a host of less enlightened agendas. The surge west was a critical driver of economic growth, allowing the growing republic to harness vast amounts of natural resources and create new markets. The high-flown ideology of Manifest Destiny was, in short, a cover for a massive land grab (not to mention the slaughter of the Indians). The same is happening online. Now, instead of farmers versus ranchers, we have Apple versus Google. In retrospect, for all the talk of an unencumbered sphere, of a unified planetary soul, the colonization and exploitation of the Web was a foregone conclusion. The only question now is who will own it.

This article available online at:

http://www.theatlantic.com/magazine/archive/2010/07/closing-the-digital-frontier/8131/

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Official Google Blog: Google Apps Highlights – 6/18/2010

6/18/2010 12:00:00 PM
This is part of a regular series of Google Apps updates that we post every couple of weeks. Look for the label “Google Apps highlights" and subscribe to the series. - Ed.

Google Docs & Spreadsheets LogoImage by dannysullivan via Flickr

Over the last couple of weeks we introduced several new features to Google Docs, and made updates to Gmail, Buzz and Blogger. The Google Apps Marketplace expanded, and we brought many new businesses and schools onboard. Here’s the scoop:



New Google Docs editors rolling out to everyone
Just a couple months ago we started previewing Google Docs’ new editors for documents and spreadsheets, and on Monday we began turning on these faster, more feature-rich editors for everyone. In new documents, you’ll see character-by-character real-time collaboration, a ruler for custom margins and tab stops, and the files you import from your computer will be much higher quality. The new version of spreadsheets is faster, and includes a formula editing bar, cell auto-complete and much more. If your university, employer or organization provides you with a Google Docs account, you’ll start seeing the new editors by default in the coming weeks, too.



New sharing settings in Google Docs
Just yesterday we launched a streamlined way to share your files more easily in Google Docs. You can set a document, spreadsheet, presentation or drawing to be “Private,” available to “Anyone with the link,” or “Public on the web,” and then customize who has access by inviting specific collaborators. If you’re using Google Docs at work or at school, you’ll also see options that make it easy to share your files just with other people within your organization. Learn more about the new sharing options on the Google Docs blog.



New features for drawings in Google Docs
We introduced several new features for the drawings editor in Google Docs, too. Now you can center objects on the page, resize your entire canvas, view thumbnails of your drawings in your doc list, search across your drawings by text contained within and quickly view a list of handy editing keyboard shortcuts. We also added the ability for you to share drawings in the Google Docs template gallery, so other people around the world can use your creations.


Blogger Template Designer available to all
Back in March we introduced Blogger Template Designer in Blogger in Draft, and last week we made it available to everyone. You can choose from more than 19 stock templates and further customize your design with hundreds of free, professional background images, custom color schemes and pixel-perfect layout manipulation. Customizing your blog and making it “your own” is now much easier.



Google Maps previews in Gmail and Buzz
Last week, we added a new Labs feature in Gmail that automatically displays a Google Map below messages that contain street addresses—saving you the trouble of copying and pasting of addresses from Gmail to Google Maps. You can enable this feature and many others from the Labs tab under Gmail Settings. Google Buzz also integrates Google Maps now too; when your buzz includes a Google Maps link, you’ll automatically see an image of the map that you can choose to include in your post.


Apps Marketplace
For the businesses, schools and organizations using Google Apps, cloud-based functionality continues to expand through the Google Apps Marketplace. There, developers around the world can offer business- and process-enhancing apps that seamlessly integrate with Google Apps. The Marketplace has everything from accounting applications and CRM solutions to marketing automation and project workflow tools. Last week we added five new applications, and this Tuesday we tacked on over a dozen more.


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Jun 14, 2010

Burma Tweets June 14, 2010

An enlargeable map of the BurmaImage via Wikipedia


  1. JohnAMacDougall JohnAMacDougall #Arakanese allege bias at #UNHCR #Malaysia #refugee office: http://bit.ly/bYWOSG via @addthis #detainees #burma
  2. JohnAMacDougall JohnAMacDougall #Ranong #migrant #nationality #check centre unveiled: http://bit.ly/cqnkGA via @addthis #burma #thailand #mon
  3. JohnAMacDougall JohnAMacDougall #Suu #Kyi ‘happy with party unity’: http://bit.ly/dAkPDS via @addthis #nld #burma
  4. JohnAMacDougall JohnAMacDougall Sons of top generals handed #fuel #station #permits: http://bit.ly/b9xAiE via @addthis #burma #crony #companies #corruption
  5. JohnAMacDougall JohnAMacDougall White Gold Rush: http://bit.ly/c9exUB via @addthis #china #yunnan #northern #burma #rubber #concessions #wa #kachin
  6. JohnAMacDougall JohnAMacDougall #Caste Out: http://bit.ly/doi1Y9 via @addthis #india #burma #refugees #chin #poverty #discrimination
  7. JohnAMacDougall Joh

    numerounoImage by deepchi1 via Flickr

    nAMacDougall The Emperor Looks to The Future: http://bit.ly/bN3BIG via @addthis #burma #than #shwe #tatmadaw #internal #divisions #power #preservation
  8. JohnAMacDougall JohnAMacDougall The Struggle Goes on: http://bit.ly/9LzTxG via @addthis #burma #nld #tin #oo #interview #future
  9. JohnAMacDougall JohnAMacDougall The Snake Sheds Its Skin: http://bit.ly/bBIIjS via @addthis #burma #tatmadaw #military #rule #strategy
  10. JohnAMacDougall JohnAMacDougall Regime ‘Destroying #Economy’ Ahead of Elections: http://bit.ly/ahitvP via @addthis #burma #research #reports
  11. JohnAMacDougall JohnAMacDougall Police Question Missile Expert Defector's Family: http://bit.ly/cAnwRx via @addthis #burma #nuclear #weapons #interrogations
  12. JohnAMacDougall JohnAMacDougall Pressure Off #Ceasefire Groups for Now: http://bit.ly/c6wTk3 via @addthis #burma #kio #uwsa #china #border

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